Product Design
At Cranfield Group, our product design service embodies our ‘leave it with us’ philosophy. We take ownership of your design challenges, working collaboratively to develop components that perform brilliantly whilst manufacturing cost-effectively.
Our experienced design engineers combine creative problem-solving with deep injection moulding knowledge. We flex to meet your specific needs, whether you’re developing a new product from scratch, solving a technical challenge, or improving an existing design. Every design decision considers the complete manufacturing journey, ensuring your components are optimised for our integrated production services.
Why work with us
Design Excellence Rooted in Manufacturing Experience
Our approach to product design combines advanced capabilities with practical manufacturing knowledge and a commitment to finding solutions:
- Problem-Solving Partnership – We take ownership of your design challenges, finding creative solutions where others see obstacles.
- Manufacturing-Led Design – Every design decision considers our complete manufacturing process, ensuring seamless production.
- Flexible Approach – We adapt our process to your needs, not the other way around – from quick consultations to comprehensive development programmes.
- Advanced Design Tools – Leading CAD/CAM platforms, mould flow analysis and FEA simulation to optimise components before manufacture.
- Material Expertise – Extensive polymer knowledge and supplier relationships ensure optimal material selection for your application.
- Continuous Improvement – We’re always looking for ways to enhance your product design, reduce costs and improve performance.
Our Design Process
1. Initial Consultation
2. Concept Development
3. CAD Modelling & Analysis
4. Design for Manufacture
5. Prototype & Testing
6. Production Support
1. Initial Consultation
Initial Consultation
We begin by listening to understand your requirements, challenges and objectives. This foundation ensures our design solutions align with your goals.
2. Concept Development
Concept Development
Our engineers explore multiple approaches, flexing our process to match your timeline and budget whilst finding the optimal solution.
3. CAD Modelling & Analysis
CAD Modelling & Analysis
Using industry-leading software, we create detailed 3D models and run simulations to validate performance before any physical prototypes are made.
4. Design for Manufacture
Design for Manufacture
We refine designs for efficient injection moulding, optimising wall thickness, draft angles, gate positions and ejection strategies.
5. Prototype & Testing
Prototype & Testing
Rapid prototyping allows thorough testing and refinement before committing to production tooling.
6. Production Support
Production Support
We stay involved through tool trials and production launch, ensuring designs translate perfectly to manufactured components.
Industries we serve
Our design expertise adapts to the unique challenges of each industry. We understand sector-specific requirements and regulations, ensuring designs meet all necessary standards:
Lightweight components meeting automotive standards for durability, temperature resistance and dimensional stability.
Precision designs for fluid handling with careful attention to flow paths, sealing surfaces and chemical compatibility.
Enclosures and components designed for electromagnetic compatibility, thermal management and protection standards.
Medical and safety equipment designs meeting regulatory requirements with full documentation support.
Innovative polymer solutions that match or exceed metal performance whilst reducing weight and cost.
Components designed to work seamlessly with rubber seals and flexible elements in complete assemblies.
Robust designs for indoor and outdoor equipment meeting environmental protection and flame resistance standards.
Design support for businesses seeking to optimise existing products or develop new components.
Our design team is ready to help bring your concepts to life. Whether starting from scratch or refining existing designs, we provide the expertise needed for manufacturing success. Visit us to see our design capabilities in action and discuss your project over coffee.
Additional Services
Complete Support From Design Through Delivery
Our integrated capabilities ensure seamless progression from design to delivered components:
Rapid prototype production and testing to validate designs before committing to production tooling.
High-precision manufacturing of thermoplastic components from prototype to high-volume production.
Specialist manufacturing of rubber components using dedicated thermoset processing equipment.
Complete mould tool solutions from design through manufacture, maintenance and lifetime support.
Value-added processes including printing, welding, and kitting. Turn basic mouldings into complete, market-ready products.
Complete assembly services transforming components into finished products. From simple two-part assemblies to complex multi-component builds.
Custom packaging design and flexible logistics solutions. From bulk packaging to JIT delivery supporting your production schedules.
Not sure which services you need? Our technical team can guide you through the options and develop the right solution for your project.
Frequently Asked Questions
Your Product Design Questions Answered
Do you work with existing designs?
Yes, we regularly optimise existing designs for better manufacturability, cost reduction or performance improvement.
What file formats do you accept?
We work with all major CAD formats including STEP, IGES, Parasolid and native files from leading CAD systems.
Do you provide design documentation?
Yes, we supply full documentation including 3D models, 2D drawings, material specifications and design validation reports.
How do you protect our intellectual property?
We sign non-disclosure agreements as standard and maintain strict confidentiality throughout all projects.
Can you help with design modifications for existing tools?
Yes, we can assess existing tools and advise on achievable modifications or recommend new tooling where necessary.
Ready to tackle your design challenge? Leave it with us. Our design team combines creativity with manufacturing knowledge to deliver exceptional results. Contact us today to discuss your requirements or visit our facilities to see how we transform ideas into successful products.

